Verywell

Presentation of the company

Created in 2007, SARL Verywell is a reference in the digital marketing sector. The company founded and managed by Steve Gallais currently employs 32 people, with a base in Toulouse and an outpost in Paris. 

The main activities of the company are:

• Consulting and project management of digitalization processes
• Content creation and management with an emphasis on influence and public relations
• Event design and management, skills upgrading, and corporate training programs.

Verywell works today with most major French companies, but also with many local authorities. Beyond its integrated team, Verywell has developed a network of partners and expert consultants to complement its production missions.

The company has received numerous national and international awards, positioning it as a market leader. (Grand Prix Stratégies, Top/com, Heavent Awards…)

Verywell also unites a large community on social networks, and has regular media coverage to accompany its successes.

Today, beyond producing value, it successfully accompanies business transformations, and trains more and more people to meet the digital challenges in businesses.

Project Description

The company wishes to borrow 325 000 € over 48 months to finance the required investment to open a digital marketing institute The Very Well School specialized in continuing/executive education.

The funding will take place in two tranches, the first one of 200 000€ set in place this month and the remaining 125 000 € within the year upon validation of 2018 financials.

This project is a Flexible Bridge Loan, an amortizable loan with a standard commitment for the first 9 months and the possibility of early repayment at no cost for the remainder of the loan term, even in the event of refinancing by other financial institutions.

This project is a medium-term loan with a capital amortisation deferment and as such presents a different method of capital repayment than standard projects. The first 3 months, the lenders will only receive interest; the following 45 months, the lenders will receive interest and principal amortization. This principal repayment profile matches the borrower’s financing needs while allowing lenders to earn a higher amount of interest.

The amount offered on the platform is limited to 98 000€, which is in line with the regulatory limits.

Like all projects presented to individual lenders on Lendix, it is co-financed with institutional investors, sophisticated investors and the management of Lendix, subscribers to the Lendix Fund.

Analyst’s Opinion

With a turnover of 2 373 000 € in 2017 and an experienced team, the company has a good track record combined with a strong operating margin.

The increase of turnover is driven by new contracts as well as the hire of additional consultants.

The forecast is based on the performance of 2017 including 2018 orders and revenues generated by activities to be launched within the year.

The borrower has a good repayment capacity with a forecast FCCR (Fixed Charge Cover Ratio *) at 1,82 and a strong financial structure, with a forecast net debt / ebitda ratio of 1,5 and a net debt / shareholder equity of 93%.

The analysis of the project leads to a credit rating of B and a 5,95% annual interest rate.

Strong points:

• Good historical performance based on a diversified client base of large key accounts
• Good repayment ability with a forecasted FCCR of 1,82 reinforced by the support of banking pool and shareholders.
• Recognized company that has been repeatedly awarded in the digital marketing industry

Point of vigilence:

• Rapidly changing sector with a race to investments and upgrades

*The multiple of FCCR at 1,82 means that the company has a safety margin of 82% relative to its ability to repay its credit maturities.

The expert opinion is given as an indication on the basis of the elements provided by the project holder and information from our databases (Scores & Decisions, Corporate Banking File). This opinion is only an element of reflection in the decision making of a lender to participate in the financing of a project.