Embedded lending with October | Use case e-commerce

The e-commerce industry has undergone a significant transformation with the surge in online shopping. E-commerce platforms are no longer limited to being mere marketplaces; they now offer additional services, including financial services, to their customers and sellers. Embedded Finance has emerged as a game-changer in the e-commerce sector, with projections indicating its market value to reach $183 billion by 2027 (Juniper Research*).

Business Case: Embedded Lending for E-commerce Merchants:

Embedded lending presents valuable opportunities for financing merchants on e-commerce platforms. It offers convenient and speedy access to funds, long-term stable financing, and reasonable costs. By integrating lending services directly into the e-commerce platform, merchants can secure financing without involving separate financial institutions. This streamlines the financing process, saves time, and reduces complexity. Furthermore, the embedded financing can be tailored to meet the specific needs of merchants, resulting in favorable terms and lower costs compared to traditional financing options.

October’s Solution:

October provides lending products specifically designed for companies actively selling on e-commerce platforms. Their solution seamlessly integrates with e-commerce platforms through a landing page, ensuring quick and easy access to finance for merchants. By partnering with October, an e-commerce platform can offer its sellers tailored financing options, enabling them to purchase inventory, accelerate sales, and invest in technology for advanced pricing strategies. This comprehensive experience enhances the commercial performance of the e-commerce platform and fosters increased loyalty and satisfaction among sellers.

Benefits and Results of Embedded Finance in E-commerce:

1. Increased Sales and Quick Delivery: E-commerce platforms providing loans to sellers enable them to acquire more inventory, ensuring quick product availability and fast deliveries. This enhances sales and drives revenue growth for merchants.

2. Empowering Technological Advancements: By offering financing solutions, e-commerce platforms encourage sellers to invest in technology, such as dynamic pricing tools. This leads to improved revenue generation and customer satisfaction through a more comprehensive shopping experience.

3. Enhanced Customer Experience and Loyalty: Embedded Finance enables sellers to access loans without leaving the e-commerce platform, providing a seamless experience. By offering financial services, e-commerce platforms strengthen customer loyalty, retention, and satisfaction among their sellers.

4. Market Differentiation: Embedded Finance helps e-commerce platforms stand out in a competitive market. By offering financial services, platforms gain a unique selling point that attracts more customers, setting them apart from their competitors.


Embedded Finance is revolutionizing the e-commerce industry, offering significant benefits to both e-commerce platforms and their sellers. By partnering with October and integrating lending products, e-commerce platforms can provide their sellers with convenient financing solutions, leading to increased sales, improved customer satisfaction, and a unique market position. Embracing Embedded Finance unlocks the full growth potential of e-commerce platforms and facilitates their continued success in an evolving landscape.

Would you partner with October and learn more about our Embedded Lending offer? Talk to us!