Do you really know… JCDecaux?
8 December 2018
JCDecaux is the global leader in outdoor advertising. They are famous for exploiting “street furniture” for advertising purposes. But they have more lines of business, which are divided in: street furniture, transport and billboards. They focus exclusively on outdoor advertising.
Nowadays a bus stop without a poster, or even a screen, is unthinkable. However, it was JCDecaux that was the first one to start using street furniture for advertising purposes. In 1964 the group was born in France when Jean-Claud Decaux invented a new concept and business model of street furniture financed by advertising. The group would pay for a bus stop and rent it out to companies for advertising space.
Through the years they would invent new types of street furniture that could be used for advertising purposes, such as: city maps, information displays, public toilets, etc. Furthermore, they have expanded in other lines of business. Through JCDecaux companies can now rent advertising space on share bikes, busses and large billboards. In addition to their product differentiation, they have expanded worldwide; the group is now present in more than 80 countries and more than 4,000 cities.
More than 13,000 employees at JCDecaux make it possible that the group reaches more than 410 million people on a daily basis with their modes of advertising. JCDecaux is listed on the Euronext Paris.
Fun fact 😊: It is expected that by 2050, 66% of the world’s population will be living in cities. Therefore, the coming years it is JCDecaux mission to improve the outdoor experience that people have in an increasingly urban and mobile environment. They want to make cities more attractive, more intelligent, more responsible, more connected and more engaging. On the one hand they want to make their street furniture prettier, by using more high-end materials. On the other hand, they want to keep innovating and place more responsive ways of advertising, by using interactive screens instead of posters, or self-service share bikes which function as both modes of transportation and advertising space. At the same time JCDecaux wants to reduce their environmental footprint and create new modes of advertising in harmony with their stakeholders.
On 10 December JCDecaux borrows €100,000 as part of Grow Together. The ‘Grow Together’ campaign brings 11 listed companies together. These companies are committed to informing their SME partners about crowdlending as an alternative source of finance to the traditional bank. The SME partners of these companies benefit from favorable conditions for a loan on October.« go back to posts list