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Viva la vie

presented by October France



36 months


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Bordeaux, France



Information & Communication


Unfortunately, you cannot lend to this project.

Why? Why? Because this project* does not fall within the regulatory framework of October IFP, defined by the ordinance of 30 May 2014 (ordinance on participatory financing). It is therefore not offered to individual lenders as part of participatory financing.

*According to the Ordinance of 30 May 2014, a project consists of a purchase or a set of purchases of goods or services contributing to the completion of a predefined transaction in terms of purpose, amount and timetable.

Presentation of the company

Created in 2005, SAS VIVA LA VIE is a franchise of independent hairdressers. The company, managed by LAFON Patrice, has 2 employees and is based in Bordeaux.

The Viva la Vie network has 107 hair salons throughout France which pay a monthly fee based on their turnover. Establishments are linked to the franchise for an average duration of 3 years

The company’s main activity is:

– Marketing and visual identity of franchisees

– Management training in sales policy

– Hairdresser training

– Supplier partnership

The Viva la vie brands have a mid-range high-end positioning with an average ticket price of 55 €.

The network is developing through participation in trade fairs, communication on social networks and, above all, a partnership with the Wella brand, the main supplier of all Viva la vie brands.

Viva has a training centre, M Partn’hair, specialised in hairdressing professions

Project Description

The company requests a loan of 155 000 € over 36 months to refinance of a commission advance incurred by its supplier. This project will be realised in the next few months.

Analyst’s Opinion

With a turnover of 681 000 € in 2017 and an experienced team, the company has a good track record combined with a two-digits operating margin.

In 2016, the decrease in profitability is linked to investments in the business. The forecast is based on the 2018 budget

The borrower has a good repayment capacity with a forecast FCCR (Fixed Charge Cover Ratio *) at 1,35 and a good financial structure, with a forecast net debt / ebitda ratio of 2 and a net debt / shareholder equity of 71%.

The analysis of the project leads to a credit rating of C and a 6,5% annual interest rate.

*The multiple of FCCR at 1,35 means that the company has a safety margin of 35% relative to its ability to repay its credit maturities.

The expert opinion is given as an indication on the basis of the elements provided by the project holder and information from our databases (Scores & Decisions, Corporate Banking File). This opinion is only an element of reflection in the decision making of a lender to participate in the financing of a project.

Strong points

  • Good historical performance based on diversified client base.
  • Correct repayment ability with a forecasted FCCR of 1,35 reinforced by the support of banks
  • Growth in the number of franchisees in recent years

Points of caution

  • Competitive sector