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Diemme Marketing

presented by October Italy

€150,000

5.95%

36 months

B

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location

Location

Milano,Italy

activity

Activity

Information & Communication

Presentation of the company

Created in 2012, DIEMME MARKETING S. R. L. is active in the marketing sector. The company, managed by Danilo Raimondo Coppola, has 14 employees and is based in Milano.

The company’s main activity is designing and developing reward campaigns

The company works with well known italian and interational brands

Project Description

The company requests a loan of 150 000 € over 36 months to finance the acquisition of a new CRM software and a new server to improve, speed up and automate operational processes. In addition the loan will help the company sustain its growth. This project will be realised in the next few months.

This project is not covered by the Italian state guarantee.

The amount offered on the platform is limited to 73 500€, which is in line with the regulatory limits.

Like all projects presented to individual lenders on October, it is co-financed by institutional lenders, experienced lenders and October management, subscribers to the October fund.

Analyst’s Opinion

With a turnover of 2 585 677 € in 2017 and an experienced team, the company has a good track record combined with a two-digits operating margin.

The increase of turnover in 2016 is due to the acquisition of a new multinational client.

Variation of profitability depends on the amount of rewards to be paid to consumers who enter the promotional campaigns The forecast is based on the historical performance and 2018 provisional results.The borrower has a solid repayment capacity with a forecast FCCR (Fixed Charge Cover Ratio *) at 1.73 and an excellent financial structure, with a forecast net debt / ebitda ratio of 0.37 and a net debt / shareholder equity of 75%.

The analysis of the project leads to a credit rating of B and a 5.95% annual interest rate.

*The multiple of FCCR at 1.73 means that the company has a safety margin of 73% relative to its ability to repay its credit maturities.

The expert opinion is given as an indication on the basis of the elements provided by the project holder and information from our databases (External data provider). This opinion is only an element of reflection in the decision making of a lender to participate in the financing of a project.

Strong points

  • Good historical performance.
  • Solid repayment ability with a forecasted FCCR of 1.73.
  • Only operator that delivers an allinone reward campaign

Points of caution

  • Client concentration

*The multiple of FCCR at 1,2 means that the company has a safety margin of 20 % relative to its ability to repay its credit maturities.

The expert opinion is given as an indication on the basis of the elements provided by the project holder and information from our databases (ModeFinance, Crif, Cerved). This opinion is only an element of reflection in the decision making of a lender to participate in the financing of a project.