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Brands Holding B.V.

presented by October Netherlands



60 months


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Apeldoorn, Netherlands




Presentation of the company

Brands Holding B.V. is the holding company set up in March 2019 to acquire the Baar Advies group, active in the Financial and Insurance advise sector. The Baar group, managed by Patrick Brands, has 15 employees and is based in Bussum.

The company’s main activity is:

– Financial-, mortage- and Insurance-advice for private individuals and SME’s

The company’s customer base exceeds 3000 and revenues come from periodical insurance fees and advisory fees. Half of the turnover comes from recurring insurance and financial advise fees based on a subsription model. 

Project description

Mr. Baar wants to sell his Financial Avisory firm, valuation based on standard of the market. The valuation was carried out by two independend companies on the basis of a certified valuation of the mortgage and insurance portfolios, a due diligence study and a valuation analysis of the company as a whole. Mr. Brands via a dedicated company wish to borrow 1.330.000 € over 60 months to finance the acquisition of the underlying business companies. This project will be realised next month.

The amount offered on the platform is limited to €651.700.